Personal Identity Set

Self-promotion

This project is a personal identity done to update the previous 5-year identity I had designed before. Since my work had gone some changes, I decided it was time to update my visual idenity devices so they would reflect better myself as a designer. The new symbol reflect my passion for geometry, structure and my two initials. It has order and is based on linear parts instead of block surfaces, making it a lighter element on the page. New typographical families for print and web were adopted to respond better to the new logo and the new set now revolves around a teal-kind of hue, which reflects a bit more maturity of design..

Logo Design Process

I started looking at my personal work and trying to define any similarities among the various pieces. I then found a strong sense of structure through geometrical compositions in 2D and 3D but also a lot of emphasis on angular forms for dynamic results. These concepts then became the basis for the design of the symbol and final logo.